Last edited by Daijas
Thursday, July 16, 2020 | History

1 edition of Marketing Management Support Systems found in the catalog.

Marketing Management Support Systems

Principles, Tools, and Implementation

by Berend Wierenga

  • 379 Want to read
  • 12 Currently reading

Published by Springer US in Boston, MA .
Written in English

    Subjects:
  • Marketing,
  • Economics,
  • Data structures (Computer science),
  • Management information systems

  • About the Edition

    Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

    Edition Notes

    Statementby Berend Wierenga, Gerrit Bruggen
    SeriesInternational Series in Quantitative Marketing -- 10, International series in quantitative marketing -- 10.
    ContributionsBruggen, Gerrit
    Classifications
    LC ClassificationsHF5410-5417.5
    The Physical Object
    Format[electronic resource] :
    Pagination1 online resource (xiv, 341 p.)
    Number of Pages341
    ID Numbers
    Open LibraryOL27072801M
    ISBN 101461370760, 1461545951
    ISBN 109781461370765, 9781461545958
    OCLC/WorldCa851820241

    Marketing Strategy: Planning – Designing the Blueprint for the Future, Characteristics of a Good Marketing Plan, Importance of Marketing Planning, Strategic Corporate Planning by Top Management, Vision by Top Management, Assigning Resources to each Strategic Business Unit, Applications of Portfolio Models,File Size: 6MB. BASIC PRINCIPLES OF MARKETING AND MANAGEMENT LESSON 1- Definition & Core concept, marketing tools, P’s- product, price, place and promotion LESSON 2- Market segmentation, targeting and positioning & analyzing the marketing environment LESSON 3- Study consumer behavior, need s and motivation, group dynamics, socialFile Size: 1MB.

    Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making . 8 Marketing Management 7. Marketing is the performance of activities that seek to accomplish an or ganization™ s objectives by anticipating customer or client needs and directing the flow of need satisfying goods and services from producer to customer or client. ŠWilliam D. Per reault and E. Jerome McCarthy.

      Marketing decision support systems (MKDSS) is an Information system that helps with decisionmaking in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. About this Item: Pearson Education, Softcover. Condition: New. First edition. Contents Introduction to MarketingAnalyzing the Marketing EnvironmentManaging Marketing Information and Customer InsightsAnalyzing Consumer Markets and Consumer Buying BehaviorAnalyzing Business Markets and Business Buyer BehaviorSegmenting MarketsUnderstanding CompetitorsSelecting Market Segment .


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Marketing Management Support Systems by Berend Wierenga Download PDF EPUB FB2

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era.

Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge.

Marketing Management E-Book 1. How can marketing decision support systems help Marketing Management Support Systems book managers make better decisions. How can demand be more accurately measured and forecasted. The Components of a ModernMarketing Information System Marketing Information System (MIS) 10 useful questions for determining the.

17 Advances in Marketing Management Support Systems market research in Fortune companies, Li et al. () concluded that marketing has an increa sing influence on.

This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision : $   Book Review: Marketing Management Support Systems: Principles, Tools, and Implementation Naveen Donthu and Boonghee Yoo Journal of Marketing 4, Author: Naveen Donthu, Boonghee Yoo.

Marketing Information Systems. A marketing information system (MIS) is a management information system designed to support marketing decision making.

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Plus get free shipping on qualifying orders $25+. Choose from used and new textbooks or get instant access with eTextbooks and digital materials. The book provides a clear and complete discussion of the foundations and management applications of decision support, expert systems, artificial intelligence, and other management support systems.

Practical examples are provided throughout, giving the business professional a useful tool for evaluating and utilizing the variety of decision 5/5(2). Marketing Management. Rajan Saxena. Tata McGraw-Hill Education, Jun 1, - Marketing - pages.

2 Reviews. Preview this book Marketing Information Systems. Summary. Roles in Consumer DecisionMaking. Influences on Buyer Behaviour. Tools to 5/5(2). A marketing decision support system (MDSS) helps marketing managers make better decisions as a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers, and interprets relevant information from business and environment and turns it into a basis for marketing action.

Abstract. Part II of this book is devoted to the technologies and tools that can assist decision makers in their problem-solving activities.

This is the supply side of marketing management support : Berend Wierenga, Gerrit van Bruggen. A marketing information system (MKIS) is a management information system (MIS) designed to support marketing decision () defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online business dictionary defines Marketing Information.

What, precisely, is a marketing information system. In his book Marketing Management, Kellogg School of Management Professor of International Marketing Philip Kotler defines it as “people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.”These systems have been enabled by developments in the.

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